Our team covers as many areas of expertise as we do time zones, but none of us started here as a so-called expert on sleep. What we do share is a willingness to ask questions (lots of them), seek experts, and dig deep into conventional wisdom to see if maybe there might be a better path towards healthy living. We apply what we learn not only to our company culture, but also how we deliver information to our over 12.7M readers. There are very few foreseeable issues with this choice. One of the few complaints is that it may take a while to get used to. Being that memory foam is quite a contrast to traditional feather pillows, uncomfortableness is very common for the first week or two. However, once surpassing the threshold of the first few uses, the pillow becomes quite enjoyable.